Sony Mavica
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WEGA by mingming
For radio station licensed to Vega Baja, Puerto Rico, see WEGA (AM).
For the Vienna SWAT team called WEGA, see Wiener Einsatzgruppe Alarmabteilung.
Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2008)
WEGA (English pronunciation: /ve/) was a pioneering German audio and video manufacturer, manufacturing some of Germany’s earliest radio sets. It has been founded as Wuerttembergische Radio-Gesellschaft mbh in Stuttgart, Germany in the year 1923. In 1975, it was acquired by Sony Corporation, at this point, they were known throughout Europe for stylish and high-quality stereo equipment, designed by Hartmut Esslinger amongst others. The WEGA brand was phased out by Sony during the early 1990s.
After that, in 1998, Sony released a television line called FD Trinitron WEGA, a flat-screen television with side-mounted speakers and a silver cabinet. At its release, the television was considered revolutionary in its performance and minimalist design; the WEGA was a success in the marketplace to the point that almost every flat-screen CRT television has copied its design.[citation needed]
Sony marketing materials for the television state that the FD Trinitron WEGA was named after the main star in the Lyra constellation (usually spelled ‘Vega’ in English), and make no reference to the original WEGA firm, although many products sold by WEGA after its acquisition by Sony shared much design language with the television, notably the rather minimalist styling and silver metallic finish.
Although other European languages swap the V and W from German, WEGA is still pronounced “Vega”.
Sony has also used WEGA to advertise flat-screen televisions with newer technologies than CRT. Their flat-panel LCD TVs were branded LCD WEGA until summer 2005 when they were rebranded BRAVIA (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA label). Sony’s rear-projection televisions, either SXRD (Silicon X-tal Reflective Display) or LCD-based, were branded as Grand WEGA until Sony discontinued production of rear-projection sets.
External links
WEGA at radiomuseum.org
WEGA gallery
Sony official website
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Sony Corporation
Primary businesses
Sony Corporation (electronics & holding of the Sony group) Sony Music Entertainment (music) Sony Pictures Entertainment (motion pictures and television) Sony Computer Entertainment (game) Sony Financial Holdings (financial services; 60%)
Technologies and brands
Betacam Blu-ray BRAVIA CD Cyber-shot Dash DAT DVD Handycam HDCAM/HDCAM-SR LocationFree Memory Stick MiniDisc MiniDV mylo PlayStation PSP S/PDIF SXRD UMD VAIO Video8/Hi8/Digital8 Walkman Walkman Phones XDCAM Xpld
Historical products
AIBO CV-2000 Betamax Sony CLI Discman JumboTron Lissa Mavica NEWS Qualia SRS-17 TR-55 Trinitron U-matic Watchman WEGA
Electronics
Sony Corporation Sony EMCS Sony Electronics (subsidiary in the US) Sony Creative Software Sony Ericsson (50%) S-LCD (50% minus 1 share) Sony Mobile Display Sony Optiarc Sharp Display Products (7%) Sony Dash Aiwa
Music
Sony Music Entertainment Arista Arista Nashville BNA Records Columbia Records Columbia Nashville Epic Jive J Legacy Sony Music Japan Syco Music Masterworks Provident RCA Verity Sony/ATV Gracenote
Motion Pictures
and Television
Sony Pictures Entertainment Columbia Pictures Sony Pictures Classics Screen Gems TriStar Pictures Triumph Films Destination Films Stage 6 Films Affirm Films Sony Pictures Television Adelaide Productions Culver Entertainment Embassy Row The Minisode Network Sony Pictures Television International 2waytraffic Sony Pictures Home Entertainment Sony Pictures Worldwide Acquisitions Group Sony Wonder Sony Pictures Family Entertainment Group Sony Pictures Digital (Sony Pictures Imageworks Sony Pictures Animation) Syco TV Syco Film Sony Pictures Mobile Sony Pictures Studios Crackle Fearnet Game Show Network (50%) Metro-Goldwyn-Mayer (20%)
Game
Sony Computer Entertainment Sony Online Entertainment Cellius (51%) Square Enix (8.25%)
International networks
Sony Entertainment Television (Asia, India, Latin America, South Africa, Portugal, Russia and Spain) AXN AXN Crime AXN Sci-Fi Animax Animax Eastern Europe Mystery Channel Channel 8 India
Financial services
Sony Financial Holdings Sony Life Insurance Sony Assurance Sony Bank Sony Bank Securities
Other businesses
So-net Entertainment Sony Style
Other assets
Sony Corporation of America (umbrella company in the US) Other subsidiaries
Joint ventures
Sony Ericsson Sony/ATV S-LCD FeliCa Networks Vevo Cellius (49%) Sharp Display Products (34% by April 2011)
Key personnel
Kazuo Hirai Masaru Ibuka Nobuyuki Idei Yasuo Kuroki Ken Kutaragi Michael Lynton Akio Morita Norio Ohga Amy Pascal Howard Stringer
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Categories: Sony | Sony products | Manufacturing company stubsHidden categories: Articles lacking sources from April 2008 | All articles lacking sources | All articles with unsourced statements | Articles with unsourced statements from September 2008
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